From Sanctions to Innovations: How the Mobile App Market is Changing
The Russian mobile app segment is entering a period of change. In response to sanctions and changing technologies, companies, especially banks, are reconsidering their strategies for developing online channels. Now they focus not so much on Google Play and the App Store, but on developing their unique solutions. Will the new approach help overcome the limitations of large online stores and positively influence the mobile app industry? Online Stores and Developers: Problems of Interaction Since the emergence of the dominant online stores of Apple and Google in 2008, the mobile application segment has undergone significant transformations. The App Store and Google Play platforms (and then similar app stores of Huawei, Samsung, and others) opened up new prospects for developers. They showed that the mobile format has huge potential for successful monetization. From year to year, the audience of mobile applications and the income received with their help grew. Last year, the combined turn...